Allusions to the reality of Artificial Intelligence (AI) are constantly made across different areas of society and business management. We are immersed in the so-called Fourth Industrial Revolution or Industry 4.0 (
In the field of Human Resource Management (HRM), as in the other departments or functional areas of companies, there has been an increase in the adoption of AI-based tools. This surge can be attributed to their ability to generate value, benefiting not only employees but also extending advantages to customers and consumers (
One of the key objectives of HRM is to create a differentiating factor among organizations to achieve a clear competitive advantage over competitors (
AI offers potential benefits to companies, specifically in the realm of HRM, which can be extended to multiple fields of action. These benefits include improved decision-making processes as a result of better information management, the automation of learning processes to reduce errors in irrelevant and low-value (but necessary) tasks, and the elimination of repetitive tasks (
Regarding challenges, it is essential that organizations, especially their managers, do not look elsewhere and avoid being carried away by the wave of modernity and the current prevalence of using AI (for almost everything) in every functional area, specifically HRM. Notably, efforts are already underway to correctly address these challenges and thus ensure the continuity and sustainability of companies. One key challenge to be highlighted is the potential perception of workers (including job applicants) of a certain dehumanization in personnel management (
Another critical challenge is concerned with the ethical and moral considerations of workers. They often feel that a significant part (if not all) of their professional growth lies solely within the control of algorithms designed for a specific purpose (
Today, we are witnessing a paradigm shift in business management, in which the role of organizational leaders is presumed to be fundamental in addressing the challenges posed by the ever-increasing application of AI to all areas of an organization.