Strategic Decision Timing: A Case Study in the Textile Industry
Abstract
This paper investigates the timing of strategic organizational decision-making based on a case study of a textile company in the Department of Antioquia (Colombia) and cross-functional integration in the process of new product development. For this purpose, a methodology based on the knowledge construction process was adopted here applying three tools: interviews, observation, and review of company documents. In this case, it was found that the timing of the decision-making phenomenon, seen from the organizational perspective of new product development, involves elements such as cross-functional integration, quasi-technological trajectory, meetings, exploration-exploitation decisions, deconstructing event, agency, joint work, organizational guidelines, information, and environment. Further research should replicate these results in other organizations and industries in order to adjust and strengthen them.
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