Valley of Death: Factors Hindering the Success of Technological Innovation

Keywords: Valley of Death, technological innovation, management competency, stakeholder management

Abstract

The term Valley of Death (VoD) is a metaphor used to describe a gap or bottleneck that technological innovation projects undergo after the research and development (R&D) stage and before the development of new products and their market launch. This study analyzes the factors involved in the VoD to help define strategies to overcome this situation, thus increasing the chances of success in innovation. For this purpose, interviews were conducted to explore some of its factors and causal relationships. Additionally, this paper reviews secondary information provided by nine innovation intermediaries located in Medellín (Colombia) that manage the VoD to accelerate technological innovation projects prior to the stage of commercial exploitation. One of the most relevant findings is that innovation intermediaries at companies, universities, and support programs agree that the most determining factors for the emergence of the VoD are lack of competences of human resources/poorly distributed roles, dimensional blindness failure, and weak networking. In conclusion, analyzing the factors that lead to the VoD requires a systemic and complex vision that considers different interactions between them.

Author Biographies

Elizabeth Jiménez-Medina, Institución Universitaria Pascual Bravo

Magíster en Gestión Tecnológica, Institución Universitaria Pascual Bravo,
Medellín - Colombia, e.jimenezme@pascualbravo.edu.co

René Yepes-Callejas, Universidad Pontificia Bolivariana

Magíster en Gestión Tecnológica, Universidad Pontificia Bolivariana,
Medellín - Colombia, edgar.yepesc@upb.edu.co

Jim Giraldo-Builes, Institución Universitaria Pascual Bravo

Magíster en Gestión de Ciencia, Tecnología e Innovación, Institución Universitaria Pascual Bravo, Medellín - Colombia, jim.giraldo@pascualbravo.edu.co

Iván Dario Rojas-Arenas, Institución Universitaria Pascual Bravo

Magister en Gestión de la Innovación Tecnológica, Cooperación y Desarrollo Regional,
Institución Universitaria Pascual Bravo, Medellín - Colombia, ivan.rojasar@pascualbravo.edu.co

References

Abereijo, I. O. (2015). Transversing the «valley of death»: Understanding the determinants to commercialisation of research outputs in Nigeria. African Journal of Economic and Management Studies, v. 6, n. 1, 90-106. https://doi.org/10.1108/AJEMS-10-2012-0066

Alunni, A. (2020). La importancia de la inversión de riesgo corporativo para superar el valle de la muerte en la transferencia tecnológica universitaria. Revista de Fomento Social, n. 296, 139-156. https://doi.org/10.32418/rfs.2020.296.3311

Andronchev, I. K., Garanin, M. A., Vladimirovna, V., Bolgova, V. V. A., Bulatov, A. A. (2020). Improving the efficiency of innovation development and implementation. The IIOAB Journal, v. 11, n. S3, 52-56. https://www.iioab.org/vol11n3s

Aragón Amonarriz, C., Iturrioz, C., Narvaiza, L., Parrilli, M. D. (2017). The role of social capital in regional innovation systems: Creative social capital and its institutionalization process. Papers in Regional Science, v. 98, n. 1, 35-51. https://doi.org/10.1111/pirs.12329

Auerswald, P. E., Branscomb, L. M. (2003). Valleys of Death and Darwinian Seas: Financing the Invention to Innovation Transition in the United State. Journal of Technology Transfer, v. 28, 227-239. https://doi.org/10.1023/A:1024980525678

Barron, E., Amorós, J. E. (2020). Bridging the Valley of Death: Lessons from an Entrepreneurial Program. International Journal of Entrepreneurship, v. 24, n. 1. https://www.abacademies.org/articles/bridging-the-valley-of-death-lessons-from-an-entrepreneurial-program-9082.html

Beard, T. R., Ford, G. S., Koutsky., T. M., Spiwak, L. J. (2009). A Valley of Death in the innovation sequence: an economic investigation. Research Evaluation, v. 18, n. 5, 343-356. https://doi.org/10.3152/095820209X481057

Bonnin Roca, J., O’Sullivan, E. (2020). The role of regulators in mitigating uncertainty within the Valley of Death. Technovation, 102157. https://doi.org/10.1016/j.technovation.2020.102157

Botha, M., Morallane, H. (2019). Cognitive adaptability and narrow personality traits: Proposing a person–entrepreneurship fit for established entrepreneurs in South Africa. South African Journal of Business Management, v. 50, n. 1, 1-10. https://doi.org/10.4102/sajbm.v50i1.1323

Daldrup, V., Krahl, O., Bürger, R. (2020). Is Crowdfunding Suitable for Financing German Public Research Organization (PRO) Projects? En Moritz A., Block J., Golla S., Werner A. (eds), Contemporary Developments in Entrepreneurial Finance (309-333). Springer. https://doi.org/10.1007/978-3-030-17612-9_12

de Frutos Belizón, J., Martín Alcázar, F., Sánchez Gardey, G. (2019). Gestionando el “Valle de la muerte” entre académicos y profesionales en el campo del management: Una evidencia empírica. Cuadernos de Gestión, v. 19, n. 1, 87-118. https://doi.org/10.5295/cdg.170745jf

Flores-Aguero, F., Vivanco-Vargas, M., Méndez-Palacios, J. J., Bermudez-Peña, C. P. (2021). La prospectiva tecnológica desde la perspectiva de las capacidades centrales en centros de investigación. Revista CEA, v. 7, n. 13, e-1628. https://doi.org/10.22430/24223182.1628

Frank, C., Sink, C., Mynatt, L., Rogers, R., Rappazzo, A. (1996) Surviving the «Valley of Death»: A comparative analysis. Journal of Technology Transfer, v. 21, 61-69. https://doi.org/10.1007/BF02220308

García Núñez, J. A., Varón Cárdenas, D., Barrera Hernández, J. C. (2019). Convirtiendo una planta de beneficio en una biorrefinería: paso de tecnologías por el valle de la muerte. Revista Palmas, v. 40, n. Especial T, 76-103. https://publicaciones.fedepalma.org/index.php/palmas/article/view/13089

García, R., Calantone, R. (2003). A critical look at technological innovation typology and innovativeness terminology: a literature review. Journal of Product Innovation Management, v. 19, n. 2, 110-132. https://doi.org/10.1111/1540-5885.1920110

Gento, A., Lazzari, L., Machado, E. (2001). Reflexiones acerca de las matrices de incidencia y la recuperación de efectos olvidados. Cuadernos del CIMBAGE, n. 4, 11-27. http://157.92.136.232/index.php/CIMBAGE/article/view/303

Gil Lafuente, A. M., Barcellos de Paula, L. (2010). Una aplicación de la metodología de los efectos olvidados: los factores que contribuyen al crecimiento sostenible de la empresa. Cuadernos del CIMBAGE, n. 12, 23-34. http://157.92.136.232/index.php/CIMBAGE/article/view/350

Gimeno, J. Á., Llera, E., Scarpellini, S. (2018). Investment determinants in self-consumption facilities: characterization and qualitative analysis in Spain. Energies, v. 11, n. 8, 2178. https://doi.org/10.3390/en11082178

González Fernández, S., Kubus, R., Pérez-Iñigo, J. M. (2019). Innovation ecosystems in the EU: Policy evolution and horizon Europe proposal case study (the Actors' perspective). Sustainability, v. 11, n. 17, 4735. https://doi.org/10.3390/su11174735

Gou, J., Li, J., Ruan, P. (2013). Strategic Research of the Crossing of the «Death Valley» in Newly-Emerging Industry. Atlantis Press, 719-725. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.823.5466&rep=rep1&type=pdf

Gubitta, P., Tognazzo, A., Destro, F. (2016). Signaling in academic ventures: the role of technology transfer offices and university funds. The Journal of Technology Transfer, v. 41, 368-393. https://doi.org/10.1007/s10961-015-9398-7

Hsu, P., Tian, X., Xu, Y. (2014). Financial development and innovation: Cross-country evidence. Journal of Financial Economics, v. 112, n. 1, 116-135. https://doi.org/10.1016/j.jfineco.2013.12.002

Ivanova, D., Haradinova, A., Vasileva, E. (2019). Eco-Innovations in Bulgarian Companies with Pro-Environmental Policy. Quality-access to success, v. 20, n. 168, 107-112. https://www.proquest.com/openview/6083ead3a83e3fef39c1362da67f693a/1?pq-origsite=gscholar&cbl=1046413

Jiménez, E. (2017). Factores que inciden en el Valle de la Muerte en proyectos de I+D+i en Medellín y su Área Metropolitana [Tesis de maestría]. Universidad Pontificia Bolivariana.

Lai, X., Ye, Z., Xu, Z., Husar Holmes, M., Henry Lambright, W. (2012). Carbon capture and sequestration (CCS) technological innovation system in China: Structure, function evaluation and policy implication. Energy Policy, v. 50, 635-646. https://doi.org/10.1016/j.enpol.2012.08.004

Lee-Kelley, L., Blackman, D. (2005). In addition to shared goals: the impact of mental models on team innovation and learning. International journal of innovation and Learning, v. 2, n. 1, 11-25. https://doi.org/10.1504/IJIL.2005.006080

Lettner, M., Hesser, F., Hedeler, B., Schwarzbauer, P., Stern, T. (2020). Barriers and incentives for the use of lignin-based resins: Results of a comparative importance performance analysis. Journal of Cleaner Production, v. 256, 120520. https://doi.org/10.1016/j.jclepro.2020.120520

Liening, A., Geiger, J.-M., Kriedel, R. (2018). Bridging the Gap Between Invention and Innovation: The Role of University-Based Start-Up Programs and Private Cooperation. En Presse, A. y Terzidis, O. (ed.), Technology Entrepreneurship (241-260). https://doi.org/10.1007/978-3-319-73509-2_13

Markham, S. K. (2016). Moving technologies from lab to market. Research-technology Management, v. 45, n. 6, 31-42. https://doi.org/10.1080/08956308.2002.11671531

Markham, S. K., Mugge, P. (2015). Traversing the Valley of Death. A practical guide for innovation leader.

Markham, S. K., Ward, S. J., Aiman-Smith, L., Kingon, A. I. (2010). The Valley of Death as Context for Role Theory in Product Innovation. Journal of Product Innovation Management, v. 27, n. 3, 402-417. https://doi.org/10.1111/j.1540-5885.2010.00724.x

Martínez Carazo, P. C. (2006). El método de estudio de caso: estrategia metodológica de la investigación científica. Pensamiento & Gestión, n. 20, 165-193. https://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3576

Merrifield, D. B. (1995). Obsolescence of core competencies versus corporate renewal. Technology Management, v. 2, n. 2, 78-83. https://www.infona.pl/resource/bwmeta1.element.elsevier-f7c81f7a-9de6-32f0-a5e8-6312e44d913f

Meyer, A. D., Aten, K., Krause, A. J., Metzger, M. L., Holloway, S. S. (2011). Creating a university technology commercialisation programme: confronting conflicts between learning, discovery and commercialisation goals. International Journal of Entrepreneurship and Innovation Management, v. 13, n. 2, 179-198. https://doi.org/10.1504/IJEIM.2011.038858

Ministerio de Ciencia, Tecnología e Innovación. (s.f.). La ciencia en cifras. https://minciencias.gov.co/la-ciencia-en-cifras/grupos

Munari, F., Sobrero, M., Toschi, L. (2018). The university as a venture capitalist? Gap funding instruments for technology transfer. Technological Forecasting and Social Change, v. 127, 70-84. https://doi.org/10.1016/j.techfore.2017.07.024

Muso, R., Echecopar, G. (2012), El Valle de la Muerte: cómo superar la partida al emprender. Amazon.

Negro, S. O., Alkemade, F., Hekkert, M. P. (2012). Why does renewable energy diffuse so slowly? A review of innovation system problems. Renewable and Sustainable Energy Reviews, v. 16, n. 6, 3836-3846. https://doi.org/10.1016/j.rser.2012.03.043

Nemet, G. F., Zipperer, V., Kraus, M. (2018). The valley of death, the technology pork barrel, and public support for large demonstration projects. Energy Policy, v. 119, 154-167. https://doi.org/10.1016/j.enpol.2018.04.008

Padyab, A., Habibipour, A., Rizk, A., Ståhlbröst, A. (2020). Adoption barriers of IoT in large scale pilots. Information, v. 11, n. 1, 23. https://doi.org/10.3390/info11010023

Quaden, R., Ticotsky, A., Lyneis, D., (2006). The Shape of Change: Stocks and Flows. Creative learning exchange.

Raven, R. P. J. M., Geels, F. W. (2010). Socio-cognitive evolution in niche development: Comparative analysis of biogas development in Denmark and the Netherlands (1973-2004). Technovation, v. 30, n. 2, 87-99. https://doi.org/10.1016/j.technovation.2009.08.006

Rojas Arenas, I. D. (2018). Del desarrollo económico al desarrollo económico endógeno: una mirada desde el pensamiento complejo. Revista CINTEX, v. 23, n. 1, 12-23. https://doi.org/10.33131/24222208.308

Rojas-Arenas, I. D., Cardona-Quintero, J. A., Gallego-Alzate, J. B. (2017). Estrategias de desarrollo económico local para el municipio de Girardota. Revista CEA, v. 3, n. 6, 29-45. https://doi.org/10.22430/24223182.770

Rothaermel, F. T., Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of Business Venturing, v. 21, n. 4, 429-460.

https://doi.org/10.1016/j.jbusvent.2005.02.006

Ruiz Castañeda, W. L. (2016). Análisis del impacto de los intermediarios en los sistemas de innovación: Una propuesta desde el modelado basado en agentes. [Tesis de doctorado]. Universidad Nacional de Colombia. https://repositorio.unal.edu.co/handle/unal/56636

Ruta N. (2013). El G8: Un acuerdo de voluntades. https://www.rutanmedellin.org//es/actualidad/noticias/item/el-g8-un-acuerdo-de-voluntades-9

Sandberg, B., Aarikka-Stenroos, L. (2014). What makes it so difficult? A systematic review on barriers to radical innovation. Industrial Marketing Management, v. 43, n. 8, 1293-1305. https://doi.org/10.1016/j.indmarman.2014.08.003

Schoonmaker, M., Carayannis, E., Rau, P. (2013). The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry. Journal of Technology Transfer, v. 38, n. 6, 850-872. https://doi.org/10.1007/s10961-012-9296-1

Surroca, J., Prior, D., Tribó Giné, J. A. (2014). Using panel data dea to measure CEOs’ focus of attention: An application to the study of cognitive group membership and performance. Strategic Management Journal, v. 37, n. 2, 370-388. https://doi.org/10.1002/smj.2350

Tassey, G. (2014). Competing in Advanced Manufacturing: The Need for Improved Growth Models and Policies. Journal of Economic Perspectives, v. 28, n. 1, 27-48. https://doi.org/10.1257/jep.28.1.27

Van Lancker, J., Mondelaers, K., Wauters, E., Huylenbroeck, G. (2016). The Organizational Innovation System: A systemic framework for radical innovation at the organizational level. Technovation, v. 52-53, 40-50. https://doi.org/10.1016/j.technovation.2015.11.008

Vaníčková, R., Szczepańska-Woszczyna, K. (2020). Innovation of business and marketing plan of growth strategy and competitive advantage in exhibition industry. Polish Journal of Management Studies, v. 21, n. 2, 425-445. https://doi.org/10.17512/pjms.2020.21.2.30

Vega-González, L. R., Vega-Salinas, R. M. (2020). Plan para desarrollar redes de vinculación y gestión en Instituciones de I&D en Salud: estudio de caso. Revista CEA, v. 6, n. 12, 105-127. https://doi.org/10.22430/24223182.1504

Vink, J., Edvardsson, B., Wetter-Edman, K., Tronvoll, B. (2019). Reshaping mental models-enabling innovation through service design. Journal of Service Management, v. 30, n. 1, 75-104. https://doi.org/10.1108/JOSM-08-2017-0186

Weiss, C., Bonvillian, W. B. (2013). Legacy sectors: barriers to global innovation in agriculture and energy. Technology Analysis & Strategic Management, v. 25, n. 10, 1189-1208. https://doi.org/10.1080/09537325.2013.843658

How to Cite
Jiménez-Medina, E. ., Yepes-Callejas, R., Giraldo-Builes, J., & Rojas-Arenas, I. D. (2021). Valley of Death: Factors Hindering the Success of Technological Innovation. Revista CEA, 7(15), e1926. https://doi.org/10.22430/24223182.1926

Downloads

Download data is not yet available.
Published
2021-09-30
Section
Research Papers

Altmetric

Crossref Cited-by logo