Reputation, Satisfaction, and Affective Commitment in the Context of Outsourcing in Colombia
Abstract
This study examines outsourced workers’ assessment of job satisfaction and the degree to which it can be affected by their perception of the reputation of the outsourcing company (i.e., their employer), that of the user company (i.e., their client), and their level of affective commitment to each one of them. Therefore, this study proposes a partial least squares structural equation model with four correlational hypotheses and two mediation hypotheses. A cross-sectional instrument was administered to 138 outsourced workers employed by the same outsourcing company in Colombia. The results indicate that the outsourcing company’s reputation has a slight influence on its employees’ affective commitment to said company, but not on their job satisfaction. Finally, the user company’s reputation has a strong influence on its outsourced workers’ affective commitment, and the latter variable plays a partial mediating role in the link between the user company’s reputation and outsourced employee satisfaction.
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