Madurez tecnológica de la generación Z: reto de la transformación digital en Colombia

Palabras clave: madurez digital, nativos digitales, transformación digital, generación Z

Resumen

Las diferencias generacionales son consideradas la causa principal que determina la capacidad de interacción con nuevas tecnologías. El concepto de «nativo digital» ha tomado fuerza y visibilidad en ciertas áreas de conocimiento tales como ingenierías y tecnología, ciencias de la salud, ciencias sociales y administrativas, entre otras. Por tal motivo, el objetivo principal de esta investigación fue determinar la madurez digital de la generación Z en Colombia, a partir de la correlación existente entre el conocimiento sobre la transformación digital, la apropiación de tecnologías digitales, la experiencia e intención de uso de herramientas digitales en el futuro. El enfoque del estudio fue cuantitativo con un diseño no experimental, de carácter transversal, donde además se realizó un cuestionario como instrumento de recolección de datos, el cual fue suministrado, vía internet, a 250 personas. Entre los principales hallazgos se encontró que las variables de análisis como el conocimiento sobre la transformación digital, la experiencia de uso de herramientas digitales y la intención de uso en el futuro, aportan y están relacionadas de forma significativa con la madurez tecnológica de la generación Z. La evidencia proporcionada valida el comportamiento tradicional de adopción de nuevas tecnologías, donde, esta investigación contribuye al área de administración y gestión tecnológica argumentando que el nivel de madurez tecnológica de la generación Z impacta de manera directa cualquier estrategia de transformación digital empresarial.

Biografía del autor/a

Oscar Armando Mejía-Delgado, Universidad del Rosario

Doctorando en Administración, Universidad del Rosario,
Bogotá - Colombia, oscar.mejiad@urosario.edu.co

Yury Yasmin Mejía-Delgado, Universidad del Rosario

Doctorando en Administración, Universidad del Rosario,
Bogotá - Colombia, yuri.mejia@urosario.edu.co

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Cómo citar
Mejía-Delgado, O. A., & Mejía-Delgado, Y. Y. (2022). Madurez tecnológica de la generación Z: reto de la transformación digital en Colombia. Revista CEA, 8(16), e1913. https://doi.org/10.22430/24223182.1913

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Publicado
2022-01-30
Sección
Artículos de investigación

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