Aceptación tecnológica de una aplicación móvil para la gestión de negocios lecheros
Resumen
El objetivo de este estudio fue evaluar la aceptación tecnológica de una aplicación móvil para la gestión de negocios lecheros e identificar los factores que influencian la intención y frecuencia de uso de estas tecnologías en la industria lechera. Para la evaluación se seleccionó un modelo de aceptación tecnológica (TAM). Se aplicó una encuesta a 122 empresarios ganaderos, se calculó el TAM por el enfoque de mínimos cuadrados parciales y, para la frecuencia de uso, se utilizó una regresión logística ordenada. La mayor influencia encontrada sobre la intención de uso se debe a la utilidad percibida. El tamaño del negocio, además, aumentó significativamente la utilidad percibida. Por su parte, el volumen de producción de leche, la edad del empresario ganadero y su conocimiento previo de aplicaciones móviles para la gestión de negocios lecheros no influencian la utilidad o facilidad de uso percibidas. Igualmente se presentó evidencia de la influencia que tiene la educación sobre la facilidad de uso y del tipo de ordeño sobre la frecuencia de uso. La información de este estudio fortalecería las capacidades de gestión en la industria lechera, favoreciendo su desempeño empresarial, lo que permitiría el cierre de brechas tecnológicas y enfrentar los desafíos de mercado que presenta el sector.
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