Technological Maturity of Generation Z: The Challenge of Digital Transformation in Colombia
Abstract
Generational differences are considered the main cause that determines the ability to interact with new technologies. The concept of digital native has gained strength and visibility in certain fields of knowledge such as engineering and technology, health sciences, and social and management sciences, among others. The main objective of this study was to determine the digital maturity of Generation Z in Colombia based on the existing correlation between knowledge on digital transformation, the appropriation of digital technologies, and the experience and intention to use digital tools in the future. The research approach of this study was quantitative with a non-experimental, cross-sectional design, where a survey was administered via the Internet to 250 people as a data collection instrument. Among the main findings, it was determined that the variables under analysis—such as knowledge on digital transformation, the experience of using digital tools, and the intention to use them in the future—contribute and are significantly related to the technological maturity of Generation Z. The evidence in this paper validates the traditional behavior of new technology adoption and contributes to the area of management and technology management because it argues that the level of technological maturity of Generation Z directly impacts any digital transformation strategy.
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