The innovative problem solving, exploring a creative way
Abstract
The speed of today’s world brings many challenges to businesses, and a way to survive to this changing environment is the innovation, which requires creativity as key tool for the application of idea generation techniques.Conceptually, we reach a first approach to idea- generation techniques as one of the main factors for the development of creativity in organizations evidencing the benefits of its use, and it is my purpose to show how these techniques would help the possible emergence of new horizons for its implementation in the Colombian business.
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