Orientación emprendedora, recursos y éxito: La necesidad de una mayor exploración.
Resumen
Iniciar nuevos negocios es importante para el desarrollo social y económico de cada país (Esfandiar et al., 2019; Fayolle & Liñán, 2014). Sin embargo, hasta ahora, la investigación sobre cómo iniciar un negocio ha estado más centrada en clarificar la influencia de los factores en la intención de comenzar un negocio (Duong, 2022; Ghosh, 2022; Loan et al., 2021; Vasilev, 2022; Vuong et al., 2020), y no ha habido muchos estudios sobre el éxito empresarial, que es el determinante del significado de comenzar un negocio (Wang et al., 2023; Welsh et al., 2023). El éxito empresarial se define como un fenómeno complejo y abarca tanto criterios financieros como no financieros (Glosenberg et al., 2022). Inicialmente, el éxito empresarial se suele equiparar a indicadores financieros/económicos (Staniewski & Awruk, 2019). Por ejemplo, incluye eficiencia empresarial, tasa de crecimiento, rentabilidad, liquidez, cuota de mercado (Glosenberg et al., 2022) y tasa de crecimiento del personal (Welsh et al., 2023). Sin embargo, se critica que si el "éxito empresarial" se mide solo por indicadores financieros (o económicos), es difícil reflejar completamente el significado de este término y no debería limitarse de una sola manera (Cumming et al., 2022). El éxito empresarial no necesariamente equivale a riqueza, y los investigadores están muy interesados en el equilibrio entre el trabajo y la vida personal de los emprendedores (Yu et al., 2022).
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