Evaluación ciudadana de la publicidad engañosa: condición para la gobernanza de la ciencia y la tecnología
Keywords:
deceptive advertising, scientific culture, technological culture, governance, civic literacy
Abstract
This article display some key criteria present in the conceptualization about the public nature of the discussions concerning science and technology, as a condition for democratic practice and participatory citizenship today. It also addresses some rules that seek to regulate the advertising of consumer products where the techno-scientific innovation is the central argument and exemplified some ads which violate some of these requirements aimed at improving the governance of the communicative process.
How to Cite
Domínguez Rendón, R. A. (2009). Evaluación ciudadana de la publicidad engañosa: condición para la gobernanza de la ciencia y la tecnología. Trilogía Ciencia Tecnología Sociedad, 1(1), 127–152. https://doi.org/10.22430/21457778.494
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